Organizing Your Competitors
As your tracked competitor list grows, a flat unsorted list gets hard to navigate. KompWatch gives you a few tools to stay organized — especially useful on Pro (10 competitors) and Team (50 competitors) plans.
Labels (Tags)
You can assign one or more labels to each competitor to group them by category, market segment, or team relevance.
To add a label:
- Go to kompwatch.com/competitors
- Click the label icon (tag) on any competitor row, or open the competitor's detail page
- Type a label name and press Enter — labels are created on the fly, no pre-configuration needed
- Assign as many labels as you want to a single competitor
To filter by label:
Use the Filter dropdown at the top of the Competitors page. Select one or more labels to see only competitors matching that group. Filter selections are remembered per browser session.
Common label patterns teams use:
| Label | What it groups |
|---|---|
direct |
Closest head-to-head competitors |
adjacent |
Tools in adjacent categories worth watching |
enterprise |
Upmarket players you're not competing against now but may be soon |
smb |
Downmarket alternatives your prospects also evaluate |
pricing-watch |
Competitors with known history of silent price changes |
tier-1 / tier-2 / tier-3 |
Priority tiers for how closely you watch each |
Labels are free-form — use whatever taxonomy makes sense for your market.
Sort and Filter Options
The Competitors page supports several sort modes via the Sort dropdown:
| Sort | Useful when |
|---|---|
| Last change detected | You want to see who's been most active recently |
| Alphabetical | You have a large list and know names |
| Date added | You want to review oldest vs. newest tracked competitors |
| Severity (highest first) | You want to prioritize who to investigate |
Combine labels + sort for targeted views: e.g., filter to direct and sort by "last change detected" to see which direct competitors changed most recently.
Notes Per Competitor
Each competitor detail page has a Notes field — a freeform text area for anything you want to remember:
- Who on your team owns competitive research for this competitor
- Deal context ("lost 3 deals to them in Q1 on pricing")
- Monitoring strategy ("track
/pricingand/enterprisepages only") - Known quirks ("uses client-side rendering — full page loads take 8s")
Notes are private to your account and not included in digests.
Competitor Limit by Plan
| Plan | Max competitors |
|---|---|
| Free | 2 |
| Pro | 10 |
| Team | 50 |
If you're approaching your limit, pause competitors you're not actively watching instead of deleting them — pausing preserves all historical snapshot data. See Managing Competitors →.
Tips for Team Plan Users (50 Competitors)
With 50 competitors, a flat list is unworkable. Recommended setup:
Start with labels from day one. Retroactively labeling 40 competitors is tedious; adding a label when you add each competitor costs 5 seconds.
Use a three-tier model. Label 5–10 competitors as
tier-1(daily check), 15–20 astier-2(weekly digest review), rest astier-3(monthly). Review tier-3 periodically to decide if they're worth continued monitoring or should be removed.Pin your pricing watchers. Label any competitor with a history of silent pricing changes as
pricing-watch. Filter to this group on Wednesdays (the most common window for silent pricing updates — see When Do Competitors Change Their Pricing? →).Archive dormant competitors. If a competitor hasn't changed in 90+ days, consider pausing them to reduce digest noise. You can resume at any time.
Related FAQs
- Managing Your Competitors
- Which Pages to Monitor Per Competitor
- Managing Alert Fatigue
- Running a Weekly Competitive Review
Questions? Email support@kompwatch.com — we respond within 24 hours.