Built for product teams

Know what competitors ship before your next sprint planning

KompWatch monitors competitor pricing pages, feature pages, changelogs, and job boards. When something changes, you get an AI-summarized digest — so roadmap decisions are informed by what the market is doing, not last quarter’s competitive review.

No credit card. No sales call. Free plan forever.

The product team CI gap

Product teams make roadmap decisions without real-time competitive data — then react when it’s too late.

"Didn't we know they shipped this?"

A competitor launched the feature your team deprioritized last quarter. Leadership found out from a customer. Now it's a fire drill instead of a planned response.

Manual competitive analysis ages instantly

That competitive landscape doc from last quarter? Stale by the time it's shared. Competitor pricing, features, and positioning change continuously — your intel should too.

CI is someone else's job (until it isn't)

PMMs own competitive intelligence in theory. In practice, product teams need real-time signals to make roadmap trade-offs. Waiting for a quarterly battlecard update is too slow.

Four signals that matter for product decisions

KompWatch watches the pages that signal product direction — not vanity press mentions.

Feature & product page changes

A competitor adds a new feature to their product page, removes one, or repositions their messaging. You find out the same day, not in next quarter's competitive review.

Pricing page moves

New tiers, price increases, removed free plans, plan repackaging. Pricing signals tell you where the market is heading and whether your own pricing needs a response.

Hiring signals (careers page)

A competitor posts 5 senior ML engineer roles? That's a roadmap signal — they're building something. Job postings are the earliest public indicator of product direction.

Blog & changelog posts

Shipped features, customer stories, positioning shifts. Changelogs tell you what they built. Blogs tell you what they want the market to believe about what they built.

How product teams use KompWatch

Competitive intelligence as a recurring input, not a quarterly project.

1

Sprint planning input

Review the weekly digest before sprint planning. If a competitor shipped something in your lane, the team sees it before committing to the sprint — not after.

2

Roadmap prioritization

Competitor moves are data points, not mandates. A competitor launching feature X doesn't mean you build feature X — but it should inform whether you deprioritize or accelerate it.

3

Stakeholder updates

When leadership asks "what are competitors doing?", pull a 90-day change timeline from the dashboard instead of scrambling through browser bookmarks and old screenshots.

4

Pricing & packaging decisions

Track how competitors price and package over time. When it's time to adjust your own pricing, you have 6 months of competitor pricing history — not a point-in-time snapshot.

Product team pricing

Pro plan ($49/mo) fits most product teams

10 competitors with daily digests. Enough for 5 direct competitors plus emerging players. No per-seat fees — your whole product team can access one dashboard.

Free
$0/mo
2 competitors · weekly digest

Try the workflow with your top 2 competitors. See if automated monitoring changes how your team talks about competitive moves.

Pro · best for product
$49/mo
10 competitors · daily digest

The product team sweet spot. Daily digests land before your standup. Cover direct competitors plus 2–3 emerging players.

Team
$149/mo
50 competitors · hourly · API

For product orgs in crowded markets. Hourly checks, API access, MCP server integration, and webhook alerts to Slack/Teams.

KompWatch for product teams — FAQ

How is KompWatch different from what our PMM already does?
KompWatch automates the monitoring layer — visiting competitor pages on a schedule and detecting changes. Your PMM still owns the analysis (what does this mean for us?) and the response (do we act or note it?). Think of it as giving your PMM an always-on research assistant that never misses a page update.
What pages should a product team monitor per competitor?
Four pages per competitor cover 90% of useful signals: (1) pricing page — captures pricing changes, new tiers, repackaging; (2) features/product page — captures launches and repositioning; (3) blog or changelog — captures shipped product and messaging; (4) careers page — captures hiring intent (a leading indicator of roadmap). KompWatch lets you add any URL with an optional CSS selector for precision.
How quickly does KompWatch detect a competitor change?
Depends on your plan. Team plan ($149/mo) checks hourly. Pro ($49/mo) checks every 6 hours. Free checks daily. Changes are detected on the next scan and delivered via email digest or webhook (Slack/Teams). Instant email alerts are available for pricing changes on Pro+ plans.
Can I integrate KompWatch alerts into Slack or our PM tools?
Yes. KompWatch supports webhook delivery to Slack and Microsoft Teams with retry logic. When a change is detected, the alert fires to your configured webhook endpoint. You can route different change types (pricing, features, content) to different channels.
How many competitors should a product team track?
Three to five direct competitors for most product teams. Direct means a customer would seriously evaluate them alongside your product. The Pro plan (10 competitors, $49/mo) is the sweet spot for most product teams — enough for 5 direct competitors with room for emerging players. If you're in a crowded market, Team (50 competitors, $149/mo) covers the long tail.
Is there an API or MCP integration?
Yes. KompWatch has both a REST API (on Team plan) and an MCP server that exposes competitor change data to AI assistants. The MCP server supports listing competitors, getting competitor details, searching changes, and retrieving recent activity — useful for building competitive context into internal AI workflows.

Make competitive intelligence a sprint input, not a quarterly project

2 competitors free. Daily digests on Pro ($49/mo). Know what competitors ship before you plan your next sprint.

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