Built for marketing agencies

Brief clients on competitor moves before they brief you

Track competitor pricing, features, and content changes across every client account. KompWatch monitors the pages that matter and sends AI-summarized digests — so you lead the conversation, not chase it.

Start free — 2 competitors, no credit cardSee use cases →

Free plan forever. Team plan covers 50 competitors (~10 clients).

The agency CI problem

Most agencies find out about competitor moves from the client — not the other way around.

Client asks about a competitor move you missed

A competitor dropped their price two weeks ago and your client found out from a prospect. Now you're scrambling to update positioning decks instead of leading the conversation.

Manual checking doesn't scale past 3 clients

Each client has 3–5 competitors with 4 pages each. That's 60+ URLs to check weekly. Nobody does that consistently — so signals get missed.

Enterprise CI tools price per seat, not per client

Crayon and Klue charge $12K–$100K/yr per organization. Running one instance per client is budget suicide. You need multi-client monitoring on one bill.

How agencies use KompWatch

Four workflows that turn competitor monitoring from a chore into a client retention tool.

Proactive client briefings

Get an AI digest when a client's competitor changes pricing, launches a feature, or publishes new positioning. Brief the client before they brief you.

Pricing page changed · Feature page updated · Blog published

Quarterly competitive audits

Pull 90 days of competitor changes into a structured timeline. Build the competitive section of QBRs from real data, not memory and screenshots.

Change timeline export · Zone-classified changes · Severity scoring

Positioning & messaging strategy

Watch how competitors position themselves across homepage, features, and pricing pages. Spot messaging shifts early and advise clients on counter-positioning.

Content zone classification · AI change summaries · Diff history

Pitch defense

When a client's prospect is also evaluating a competitor, pull the latest competitor intel — pricing, features, recent moves — into a battlecard in minutes.

Competitor snapshots · Pricing history · Feature comparisons
Agency pricing

~$3/competitor/month on Team — covers 8–12 clients

No per-seat fees. No per-client pricing. One account, one bill. Track 50 competitors across all your clients for $149/mo.

Free
$0/mo
2 competitors · weekly digest

Test the workflow with one client. See if automated monitoring fits your process.

Pro
$49/mo
10 competitors · daily digest

Covers 2–3 clients at 3–5 competitors each. Daily digests keep you ahead of weekly QBR cycles.

Team · best for agencies
$149/mo
50 competitors · hourly checks · API

The agency sweet spot. 50 competitors covers 8–12 clients. Hourly checks mean you catch moves same-day.

Start free — upgrade when you’re ready

Full pricing details

KompWatch for agencies — FAQ

Can I monitor competitors for multiple clients on one KompWatch account?
Yes. Each competitor you add is just a name + URL. You can organize them however you like — by client, by industry, or by competitor. The Team plan ($149/mo) covers up to 50 competitors, which typically handles 8–12 client accounts at 4–5 competitors each.
How do I share competitor alerts with my clients?
KompWatch sends email digests (daily or weekly depending on plan) that summarize detected changes with AI-generated explanations. You can forward these to clients, or use the dashboard to pull change timelines for QBR decks. Webhook integrations let you push alerts to Slack or Teams channels shared with clients.
What's the cost per client?
KompWatch charges per competitor tracked, not per client or seat. On the Team plan ($149/mo for 50 competitors), that's roughly $3/competitor/month. If each client has 5 competitors, you're paying about $15/client/month for automated monitoring — significantly less than the analyst time you'd spend checking manually.
Is there an agency or reseller plan?
Not yet — the Team plan ($149/mo, 50 competitors) is our current best fit for agencies. If you're tracking more than 50 competitors across clients, email sales@kompwatch.com and we'll work out volume pricing.
What kind of changes does KompWatch detect?
KompWatch uses a real headless browser (Playwright) to visit competitor pages and detect: pricing changes (new tiers, price increases/decreases, removed plans), feature page updates (new features, removed features, repositioning), blog and changelog posts, hiring signal changes (new job listings), and any other visible content change on the monitored URLs. Changes are classified by zone (pricing, features, content, careers) and severity.
How is this different from just setting up Google Alerts for each client?
Google Alerts monitors mentions of a keyword across the web — useful for PR tracking, but it doesn't watch the competitor's own website. If a competitor quietly raises prices, adds a new plan, or removes a feature, Google Alerts won't catch it. KompWatch visits the actual pages and diffs them on a schedule.

Stop finding out about competitor moves from your clients

Start with 2 competitors free. Scale to 50 on Team ($149/mo). One account covers every client.

Start free — no credit card required

Need more than 50 competitors? Contact sales for volume pricing.