Which Pages Should I Monitor for Each Competitor?
Short answer: Start with pricing, then add features or product pages. Job listings are the best leading indicator of upcoming moves if you want early signals.
The priority order
Based on monitoring data across dozens of SaaS competitors, here's how frequently each page type changes and what signals it carries:
| Page type | Change frequency | Signal type |
|---|---|---|
| Pricing page | ~3× per quarter | Reactive — tells you what already changed |
| Feature / product page | Roughly monthly | Current — reflects what they're selling now |
| Changelog / blog | Unpredictable, often noisy | Historical — useful but creates alert fatigue |
| Job listings / careers | Weekly or more | Leading — tells you what's coming next |
Where to start
1. Pricing page — Always add this first. Pricing changes are competitive events. You want to know the same day they adjust tiers, raise prices, or add a free plan.
2. Features or product overview page — Catches repositioning, new capabilities, and removed claims before they show up in sales conversations.
3. Careers page — Optional but powerful. Three ML engineer openings posted before any announcement is a stronger signal than a press release. New AEs hired into a vertical you're not in is a territory signal.
What to skip (at first)
- Blog and changelog feeds get noisy fast. Add them only if you want weekly digest volume.
- "About us" and legal pages rarely change and mostly add noise.
Practical setup in KompWatch
- Add the competitor with their pricing page URL as the primary URL.
- Set the CSS selector to the pricing section (e.g.,
#pricing,.pricing-table) rather thanbody— this reduces false positives from nav/footer changes. - For a second tracked URL (job listings), use the careers page URL and select
mainor.jobs-listas the selector.
Tip: If a competitor's pricing is behind a modal or requires a click, use the parent page and set severity threshold to MEDIUM+ so minor layout changes don't flood your digest.
FAQ
"Should I add every page I care about?" — No. Start with one URL per competitor and expand once you're comfortable with the digest volume. More pages = more noise until you tune selectors.
"What if their pricing is on the same page as features?" — That's fine. Use a specific CSS selector like .pricing-section to scope the tracked region.
"My competitor's careers page requires login — can I track it?" — Not directly. See Monitoring Login-Required Pages for alternatives (LinkedIn scraping, RSS feeds).