How Do I Monitor a Competitor's Pricing Page?
Competitor pricing pages are one of the most valuable things to watch — and one of the easiest to miss, since SaaS companies routinely change pricing without any public announcement. Here's how to set it up in KompWatch.
Quick Start
When you add a competitor URL (e.g. https://acme.com), KompWatch automatically tries common pricing page paths: /pricing, /plans, and /#pricing. If any of these exist, they're monitored on every snapshot cycle.
You don't need to configure anything extra for standard pricing pages.
What Counts as a Pricing Change
KompWatch classifies changes on a pricing page using the PRICING change type, which includes:
- Price increases or decreases (e.g. "$79/mo → $99/mo")
- Tier restructuring (e.g. three tiers collapse into two, or tier names change)
- Plan feature reallocation (a feature moves from mid-tier to enterprise-only)
- Free plan limit changes (user limits, feature limits, trial length)
- Billing period changes (e.g. monthly pricing gets hidden behind annual toggle)
- Trial offer changes ("14-day free trial" becomes "no free trial")
Severity is set by KompWatch's AI layer:
- HIGH for price changes, tier restructuring, or feature reallocation
- MEDIUM for copy rewrites on the pricing page without structural changes
- LOW for minor wording tweaks or badge changes
Targeting Specific Sections
If you want to watch only the pricing table (not the whole page), use a CSS selector. This reduces noise from unrelated changes — header updates, footer tweaks, A/B test variants — and keeps your digest focused on meaningful pricing signals.
Examples:
#pricing— a common ID for the pricing section.pricing-table— a common class[data-section="pricing"]— used by some modern SaaS sites
See the CSS Selectors FAQ for setup instructions.
What If Their Pricing Page Uses a Non-Standard URL
If a competitor uses /cost, /plans, /buy, or another non-standard path, KompWatch won't auto-detect it. Add the competitor with that specific URL (e.g. https://acme.com/plans) instead of the homepage.
How Often Are Pricing Pages Checked
Snapshot frequency depends on your plan:
| Plan | Frequency |
|---|---|
| Free | Daily |
| Pro | Every 6 hours |
| Team | Hourly |
For most SaaS competitors, daily is sufficient. If a competitor is running active pricing experiments (you'll know because changes are frequent), upgrading to Pro gives you 6-hour checks.
Frequently Asked Questions
Will the competitor know I'm monitoring their pricing page? Monitoring makes HTTP requests indistinguishable from normal web traffic. Competitors can check their server logs, but identifying a specific request as automated monitoring (vs. a curious visitor) isn't practical at any reasonable check frequency.
What if their pricing page requires JavaScript to render? KompWatch uses Playwright (headless Chromium), so JavaScript-rendered pricing pages work correctly. Most modern SaaS pricing pages load dynamic content — this is handled automatically.
What if pricing is behind a login? KompWatch monitors publicly accessible pages only. If a competitor's pricing is gated, they're likely running a sales-led model with custom pricing — in which case, monitoring their public pricing page may not be meaningful anyway.
How do I know if a change is significant enough to act on? A good rule of thumb: anything that would change what your sales rep says on a call is significant. Price changes, tier restructuring, feature reallocation — those matter. Background color changes, testimonial rotation, minor copy tweaks — those usually don't. KompWatch's AI summary layer flags the meaningful ones.
Can I monitor more than just the pricing page? Yes. KompWatch also automatically monitors the features page, blog, and job listings for each competitor. The features page often announces new capabilities before the pricing page reflects them. See What Does KompWatch Actually Monitor? for details.
Questions? Email support@kompwatch.com and we'll respond within 24 hours.