How Competitor Monitoring Works
KompWatch automatically checks your competitors' websites on a schedule and uses AI to summarize meaningful changes.
The Monitoring Pipeline
- Snapshot — KompWatch visits each competitor URL using a headless browser (Playwright). It captures the full page HTML and a screenshot.
- Diff — The new snapshot is compared to the previous one. Changes are detected in HTML content, text, and layout.
- AI Analysis — Claude AI reviews the diff and categorizes changes:
- Pricing — new prices, plans, or trial offers
- Features — new or removed product capabilities
- Content — blog posts, announcements, case studies
- Visual — redesigns or layout changes
- Digest — Significant changes are bundled into a digest email delivered on your plan's schedule.
Snapshot Frequency
| Plan | How Often |
|---|---|
| Free | Once per day |
| Pro | Every 6 hours |
| Team | Every hour |
What Counts as a "Change"?
Not every HTML difference triggers an alert. KompWatch filters out:
- Cookie banners and popups
- Timestamps and "last updated" text
- Ad content
- Minor whitespace or formatting changes
Only substantive changes — new pricing, feature announcements, copy updates — are surfaced.
CSS Selectors
When adding a competitor, you can specify a CSS selector to limit monitoring to a specific part of the page (e.g., .pricing-section, #features). This reduces noise and focuses alerts on what matters to you.
Leave the selector blank to monitor the entire page.
Robots.txt
KompWatch respects robots.txt. If a competitor disallows crawling, KompWatch will not scrape that page.
Questions? Email support@kompwatch.com and we'll respond within 24 hours.