Dismissing and Marking Changes — How to Give Feedback on Individual Detections

KompWatch stores every change that clears the 40% confidence threshold. Some of those changes will be noise you want to dismiss; others may be important signals the AI initially underrated. Both actions take one click — and both improve scoring for similar changes in the future.

The Two Feedback Actions

Action	When to use	Where to find it
Dismiss	The change is real but irrelevant (minor copy tweak, formatting fix, resolved A/B test)	Change card → Dismiss button
Mark as Significant	The AI rated this low-confidence or low-severity, but you can see it's a real competitive move	Change card → Mark as Significant button

Both buttons appear on every change card in:

The Dashboard timeline
Competitors → [Name] → Change History
The in-app digest viewer at kompwatch.com/digests

Dismissing a Change

Dismissing tells KompWatch: "This change is stored correctly, but it's not something I need to act on."

What dismissing does:

Marks the change as reviewed — it no longer appears in your unreviewed count
Excludes it from future digest email summaries (it will still appear if you filter Change History to show dismissed items)
Sends a signal to the confidence model that changes matching this pattern may be lower-priority for your team

What dismissing does not do:

Permanently delete the change — it stays in your history and is visible with the Show dismissed toggle
Affect other teammates' views (dismissals are per-user on Team plan)
Stop monitoring the competitor or that page

To dismiss a change:

Open the change card (dashboard, change history, or digest viewer)
Click the Dismiss button (↓ icon on desktop, accessible via the change action menu on mobile)
Optionally add a note ("resolved A/B test", "not our market", etc.)

Marking a Change as Significant

Use this when a change is stored but the AI underrated it — typically because it was a borderline confidence score or assigned the wrong severity.

What "Mark as Significant" does:

Pins the change to the top of your dashboard and digest until you've reviewed it
Upgrades the change's effective severity for display and filtering purposes
Sends a positive signal to the confidence model: future changes matching this pattern will score higher

To mark a change as significant:

Open the change card
Click Mark as Significant (⭐ icon)
The change gets a Highlighted badge and moves to the top of the timeline

Bulk Dismissal

If a competitor runs a known redesign or major migration that generates a flood of low-value changes, you can dismiss all their changes at once:

Go to Competitors → [Name] → Change History
Use the Select all checkbox at the top of the list
Click Bulk Actions → Dismiss selected

This is faster than pausing the competitor — you keep monitoring active but clear the backlog of noise in one step. For ongoing noise rather than a one-time event, pausing the competitor is usually the better approach.

How Your Feedback Improves the AI

Every dismiss and mark-as-significant is a labelled training signal. KompWatch aggregates feedback across your account to:

Adjust confidence thresholds per pattern — if you consistently dismiss changes from script tags and analytics attributes, those patterns score lower for your account.
Tune zone classification — feedback on zone labels (via the Edit Zone button) corrects content zone classification over time. See Content Zone Classification.
Improve severity calibration — marking borderline changes as significant helps the model understand which types of changes your team treats as high-priority.

Feedback is account-level, not global — your dismissals don't affect other KompWatch users. The model learns your team's definition of signal vs. noise.

What Happens to Dismissed Changes?

Dismissed changes are never deleted — they stay in your change history indefinitely. By default, they're hidden from the main timeline and digest. To see them:

In Change History: toggle Show dismissed at the top of the list
In Digest Preferences: enable Include dismissed in digest (off by default)

If you dismissed something accidentally, click Restore on the change card to undo it.

Questions? Email support@kompwatch.com — a team member will respond within 24 hours.